MICROSOFT

MS Infozone: When Microsoft wanted to launch itself in second tier towns like Chandigarh, Ahmedabad, Kanpur, Cochin, Coimbatore etc, and spread the anti piracy message, they asked Channel Technologies to conceptualize, plan and implement events in these cities to achieve this objective.

The event, Microsoft Infozone, included exhibitions and presentations on Microsoft products. The response to this event surpassed all expectations and Microsoft revenues saw a heady jump. Microsoft there after has been relying heavily on Channel Technologies for organising events of all magnitudes and also for managing various types of marketing activities.

MS Open Challenge - A very innovative and successful incentive program for over 600 resellers. This included promotion over a specially created website.
MS Overdrive - A series of 11 roadshows showcasing solutions for small businesses on Microsoft platforms.

We have been involved with a host of other activities for Microsoft over the past few years.

IBM INDIA

Conducted Road Shows across 17 cities to showcase IBM's Think Pad series Note Book and Think Center Desk Top.

Managed the backend of Blue Warriors Incentive program for IBM Partner sales persons.

ORACLE

The running of Oracle Partner Program was entrusted to Channel Technologies. We did the partner policy adaptations and its implementation. We also carried out recruitment of partners, design and delivery of sales kit, Incentive schemes and training.

A hundred strong channel was created and a number of channel activities were launched.

GE Group of Companies

Roadshows - From very large-scale roadshows covering all their products to single-canopy- colony-centric-roadshows.

Market Summary - Retained by GE Capital as their All India agency to appoint placement agencies for bulk manpower requirements. Survey related to human resource potential in B and C category towns of the country.

Canon India

Complete channel policy, training on channel management and staffing of dealer division within the company. Canon has successfully transformed its model from direct sales to a channel sales model - as a result of our recommendations. The project included profiling of channels, channel structure, channel policy and programs, identification of channel, in-house training and implementation of policy. Canon India has acknowledged the qualitative and quantitative improvement in their business as a result of CT's recommendations.

COMPAQ

CHANNELPAQ 1998 - is a collection of all the programs and policies for the reseller channel of Compaq Computer Corporation, the world's largest PC company. The document, which was produced for the first time, became an industry benchmark with other companies following suit.

CHANNELPAQ 1999, 2000, 2001 - The subsequent versions of Compaq's channel policy. A number of additional programs recommended by us have been incorporated. Presario Events - These events have received a very satisfying response from resellers as well as end users. Compaq witnessed an immediate spurt in sales volumes wherever these events were held. Some other programs initiated and executed by us for Compaq are Compaq Bargain Bazaars, Eight City Market Information Report, Yearly Channel Audit and many others.