All activities are checklist based and adhere to well defined processes which are continuously refined. Here is an example of one such process:

Standard Lead Generation Activity

• Initial briefing to telecalling agents by trained supervisors and activity owners from customer’s side
• Product Training to telecalling agents
• Creation of a telecalling script
• Mock calls with supervisors
• Mock calls with activity owner from customer’s side
Database provided either by customer or generated by us. Databases de-duplicated and refined.
• Communication about program (Edm) sent to database.
• Bounced mails sent back to database department for profiling corrections
• Bulk mailing is followed up with tele-calling activity to generate leads.
• Close contact with customer in the initial phase to ensure all objections and issues are handled correctly and speedily.
• Leads are forwarded daily and a weekly summary of the activity is mailed.
• Leads that require urgent response are immediately notified to the client.