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 We have worked closely with clients in the area of defining channel policies,recruitment of channel partners
and their subsequent enablement and empowerment.
Large organizations have used our channel management services to help them switch from a direct sales model to a complete channel model.
The key areas in channel management where our strategic consulting as well as execution expertise is used are as follows:
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Defining channel structure
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Channel spread and numbers in each tier
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Partner evaluation and recruitment
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Creating necessary channel management marketing collaterals like welcome kits and policy manuals
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Defining internal systems and creating a channel organisation
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Channel communication vehicles
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Enablement and Readiness programs
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Long term and short tactical programs
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Channel Loyalty programs
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Management of agreements,claims,collaterals and other logistics
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Assisting Channel partners in effective utilisation of co-op funds and monitoring these activities for
clients at a macro level
HP, Canon India, Microsoft, Acer, Sybase and IBM are just a few of the organizations who have used our channel management services effectively to achieve their business objectives.
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