Direct marketing is a low cost alternative to above-the-line marketing campaigns. However, the effectiveness of a direct marketing campaign requires access to the right audiences, which is easier said then done. And this is where audience generation comes into play.
Audience generation services by Channel Technologies have been availed by the top IT companies across India, some examples being IBM, Adobe, The Economist, etc.
Channel Technologies uses its self owned and maintained database of large, mid market & small businesses and the services of our in-house call centre to generate relevant audiences for our clients for objectives pertaining to event audience generation. Using our domain-segregated database, we target relevant industry verticals to generate audiences linked to your line of business, so that you can get maximum ROI from every event.